How to Import from China: A Step-by-Step Guide
China remains the single most common sourcing destination for importers worldwide, and "how to import from China" is one of the most searched questions in international trade. This guide walks through the process end to end.
Step 1: Find and vet a supplier
Most importers start on B2B marketplaces (Alibaba, Made-in-China, Global Sources) or by attending trade fairs like the Canton Fair. Before committing:
- Ask for a business license and export credentials
- Request product samples before placing a bulk order
- Check reviews and, for larger orders, consider a third-party factory inspection
Step 2: Negotiate MOQ, price, and terms
Suppliers quote a minimum order quantity (MOQ) — the smallest order they'll accept. First orders are often negotiated above the standard MOQ to secure a lower unit price. Agree the price alongside a named Incoterm, commonly FOB from a Chinese port for first-time importers.
Step 3: Classify your product and estimate costs
Find the correct HS code for your product, then estimate your full landed cost — goods price, freight, insurance, duty and VAT — before you commit to the order.
Worked example: 1,000 units at $8 FOB Shenzhen = $8,000 goods value. Sea freight to a European port: ~$900. Insurance: ~$40. If your product's duty rate is 6%, duty = ($8,000 + $900 + $40) × 6% ≈ $536. VAT (20%) is then applied to value + duty ≈ $1,895. Total landed cost: roughly $11,371, or $11.37 per unit.
Step 4: Ship and clear customs
Decide between air and sea freight based on your timeline and cargo value. Once the shipment arrives, your commercial invoice, packing list and bill of lading need to match exactly for smooth customs clearance.
Frequently asked questions
Is it cheaper to import directly or use a sourcing agent?
A sourcing agent adds a fee (often 5-10%) but can catch quality issues and handle supplier communication — often worth it for a first order or an unfamiliar product category.
How long does the whole process take?
Sampling and negotiation typically take 2-4 weeks; production 3-6 weeks; sea freight 25-40 days depending on destination. Budget 3-4 months for a first order door to door.
Do I need an import license to bring goods in from China?
Most consumer goods don't require a special license, but regulated categories (electronics, food, chemicals, toys) may need one — check with your customs authority before ordering.
Related tools and reading
Conclusion
Importing from China is routine once you've done it once — the risk is almost always in skipping a step (no sample check, no landed cost estimate, unclear Incoterm) rather than in the country itself.
Ready to estimate your first order? Calculate your landed cost →
Last updated: July 25, 2026